The Logo Story
"Just as a child reaching adulthood needs a citizen ID in place of a birth certificate, the Fund, as it grew, needed a legal entity and a new logo to establish itself."
Suddenly wishing to be little
Wishing to be little again, as in the old days. But the law of nature is growth: "everyone grows up eventually." And so has Tony Buoi Sang Foundation.
The Fund's chosen logo combines a symbol and a wordmark, in green and blue on a white background: a new look to affirm a greater mission.
Design structure
The Symbol
- ✓A human figure with both arms raised, stretching to greet the dawn and new opportunities.
- ✓The body is stylised from the letter "V": Vietnam rising proudly.
- ✓Two green arcs symbolise protection and nurture, like the continuity between generations.
The Wordmark
The words "QUỸ TONY BUỔI SÁNG" in capitals and deep blue.
This expresses gratitude to the author Tony Buoi Sang, who inspired and connected the community and laid the foundation for the Fund.
The meaning of the colours
White
Foundation & Transparency
Represents purity, truth and honesty: a blank page that lets other good values shine.
Green
Life & Growth
The symbol of young shoots and flourishing life, showing a commitment to developing people and lasting values.
Blue
Responsibility & Trust
The colour of trust, peace and responsibility, representing a young generation full of enthusiasm and the volunteer spirit.
"The meanings behind the logo carry all the dedication and the message Tony Buoi Sang Foundation wishes to share... We hope the community will keep walking with the Fund on the journey of 'Helping children stay in school – Sharing love'."